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Its raining, its pouring!

Here in the UK, we've had our fair share of rain recently, and Urban Outfitters have been on a mission to find a way to stay dry in the most sustainable way possible.

Introducing our new range of umbrellas! With sustainability at the core, they are made from RPET (recycled bottles) pongee with AWARE™ tracer technology. With AWARE™, the use of genuine recycled fabric materials and water reduction impact claims are guaranteed, by using the AWARE disruptive physical tracer and blockchain technology. . Moreover, with the focus on water at the heart of their mission, 2% of proceeds of each product sold will be donated to Water.org.



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