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  • Writer's pictureEmily Prideaux

Why the quality of the promotional item is important?

No matter how small or transient a promotional gift is, the quality of it is should still be of the utmost importance. In our opinion, creating merchandise that breaks or doesn’t work in the first place is not worth creating at all.

There are three key reasons why feel passionately that the quality should always be at the forefront of your mind when creating promotional material:

  1. The merchandise will be used time and time again. By choosing something of high-quality, not only will the recipient use your giveaway item time and time again, keeping consumers engaged with your brand, but they also may use it infront of others too, therefore continuing to increase your brand awareness.

  2. Increasing brand loyalty Producing high-quality merchandise will inadvertently make your customers associate the quality promotional materials with your brand. Producing something of bad quality will almost definitely do the opposite, making it even more important.

  3. Better for the environment Whether it happens immediately, when a customer discovers that a product does not work, or that it isn't good quality, the promotional gift will almost definitely be thrown away which, for obvious reasons, is bad for the environment.

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