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Google for Startups Merchandise

Google for Startups Swag Kits

Swag Kits elevated to retail quality through the use of clever packaging.

In a collaboration with Google and their design partners, Creative X was asked to create a core kit of every day items which are desirable, useful and retainable, for use as gifts for staff and as giveaways at events.  They wanted to include branded high-end retail items to give the kit a high perceived value.

The kit contains a branded power bank, branded Keep-Cup reusable coffee cup, branded S'well water bottle, branded ruck sack, branded t-shirt, branded tote bag, branded Moleskine Notebook, branded Poppin pens, branded umbrella and branded tech kit bag.  Everything you might need for your daily commute!


To elevate the kit further and to give it a retail quality feel, we used branded packaging and branded tags in the Google colours, using uncoated eco friendly and recyclable packaging.

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