Google Pixel 4 Phone Launch
Bespoke packaging in the guise of a cereal box and milk carton.
​
Google wanted to create something special for a select audience to celebrate the launch of their 'Pixel 4' phone. Their brief was very specific, and something which had never been done before, so Creative X got to work on research and development to help them realise their ambition. The boxes and cartons were created from scratch using the same material and make-up that would be used for a standard cereal box and milk carton. The clever branding was produced via a colab with Google's design agency to look and feel like a genuine cereal box and milk carton. Creative X sourced a manufacture to help create packs of edible cereal in the Google colours which we packed inside the bespoke packaging, together with the phone and accessories. If you 'Google' the Pixel 4 launch you will see loads of video's of the grand opening of these boxes, and you can even find them selling for a fortune on e-bay! All in all, a very successful campaign!
​
A great example of concept to creation bespoke packaging, fulfilment and distribution, all by Creative X.