Products produced for high-end in store retail.

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Selfridges Heritage is a prestigious range of customised merchandise produced by Creative X for Selfridges & Co. in conjunction with the launch of the popular TV series Mr Selfridge.  For sale in store this had to be top quality merchandise with top quality retail packaging.

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The set comprises a linen printed tea towel, a linen printed apron, a set of printed coasters, a bone china printed mug, a set of printed pencils in bespoke packaging and a set of bespoke made printed notebooks.  All branded with the beautiful Selfridges Heritage Designs. 

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Creative X are experts at colour matching across materials as highlighted by the famous Selfridges Yellow which is a notoriously difficult colour to match.  This is a vital component when creating sets of merchandise.