The Raid 2: Hammer Bottle Opener
Branded competition prize / collectable for the launch of the film 'The Raid 2'.
Creative X was tasked with suggesting ideas for a piece of branded merchandise to tie in with the film 'The Raid 2'. We sourced an off-the-shelf hammer bottle opener and branded the hammer with subtle engraving to turn this into a great collectors item. Using an off-the-shelf product meant the item was quick to turn around, cost effective without compromising on quality and was super relevant to the film. Anyone who has seen 'The Raid 2' and remembers ‘Hammer Girl’ will get the connection.